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thesis theme custom page template - STRATEGIC MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES By Chiew Ming Chak, MBA Matriculation Number: A dissertation submitted in fulfillment of the requirements for the degree of Doctor of Philosophy in the University of St. Clements October ABSTRACT A research was set out to evaluate strategic planning as a management tool for the small. • marketing strategy • analysing the business environment • the customer in the market place • targeting and positioning • marketing mix strategy Using case studies, case histories and thought-provoking questions, Strategic Marketing. An Introduction is a valuable resource for all those involved in this important area. Nov 27,  · In the lead article of this issue, Hunt () provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in. a dissertation submitted to the faculty of

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